Opa! New This is SportsCenter features Milwaukee Bucks’ Star Giannis Antetokounmpo

Stephen A. Smith also makes his first-ever TISC debut

Today ESPN introduced the latest ad from the iconic This is SportsCenter (TISC) franchise featuring Milwaukee Bucks playmaker Giannis “The Greek Freak” Antetokounmpo, SportsCenter anchors Sage Steele, Neil Everett, Stan Verrett and  — making his TISC debut — First Take’s Stephen A. Smith. In this installment, the team tries to make Antetokounmpo feel at home by showing off their knowledge of Greek culture, but he is less than impressed. “Greek Traditions” premieres tonight during the First Take NBA Playoffs Special at 10 p.m. ET on ESPN. The Bucks will also showcase the spot in arena when the team hosts the Boston Celtics in their first home game of the playoffs at BMO Harris Bradley Center. ESPN’s internal agency CreativeWorks wrote the spots in house and worked with Hungry Man on the production.

Since 1995, This is SportsCenter has given fans and viewers an inside peek at the Bristol campus with a humorous spin on day-to-day life at ESPN. The network has produced more than 400 advertising spots as part of this signature franchise.


Media Contacts:

Amy Phillips      [email protected] or 646-547-5614

Angela Yang     [email protected] or 646-547-5631

Creative Credits


Carrie Brzezinski – VP, CreativeWorks

Samira Zebian – Sr. Director, Marketing Strategy

David Kraft – Director of CreativeWorks Production

Courtney Budenholzer – Production Coordinator

Jay Marrotte – Sr. Director of Creative Development

Jamie Overkamp – Creative Director

Kevin Sullivan – Senior Writer

Curtis Friends – Director of Sports Marketing

Amanda Marcotullio – Associate Manager of Sports Marketing

Chantre Camack – Director of Event Talent

Sharee Stephens – Associate Director of Event Talent

Azim Lateef – Coordinator of Event Talent

Melanie Adelberg – Director of Project Management

Summer Czajak – Assoc Director Project Management

Amy Phillips – VP of Communications

David Scott – Sr. Director of Communications

Tomas Casabal – Creative Sr. Manager International

Andre Quadra – Sr. Director International Marketing

Hungry Man:

Dan Opsal – Director

Dan Duffy – Executive Producer

Caleb Dewart – Executive Producer

Tina Densmore Bell – Producer

Alexa Brugger
- Production Supervisor

Mike Feldman – Editor

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