Tom Brady. Steph Curry. Jordan Spieth. Michael Phelps. Dennis Smith Jr. Four established champions in their respective sports and a high-flying rookie for the Mavs.
What do they all have in common? A sponsorship with Under Armour.
ESPN’s Nick DePaula reports that the company and the Dallas rookie have come to terms on a sponsorship deal. From DePaula:
[Smith signed a] three-year footwear and apparel endorsement deal worth as much as $2 million per year with incentives, according to sources. The brand plans to incorporate him immediately as one of its key featured basketball players right out the gate.
“I am definitely excited to be a part of team Under Armour as I get ready to go into [training] camp for my rookie year,” Smith Jr. said. “Under Armour is an explosive brand in basketball right now, and I’m excited to join Stephen [Curry] and Seth [Curry] and the team at UA in making our mark together.”
The reported deal of up to $2 million per year will be a nice complement to the first three years of his rookie deal where Smith earns $3.2 million, $3.8 million and $4.5 million (if the team picks up his option in the third year), according to spotrac.com.
NBA players currently sponsored by Under Armour, according to the company’s website, are…
Smith Jr. (Mavericks)
Emmanuel Mudiay (Nuggets)
Brandon Jennings (just left the NBA for China) and Greivis Vasquez (free agent) are also sponsored by Under Armour, but currently don’t have NBA teams.
What do all five of those players have in common? They are point guards. But unlike the other four names on the list, Smith might already be the best dunker of the bunch, which makes sense as to why Under Armour would want the rookie.
Someone who can throw dunks down like these would probably be a welcome addition to any apparel group. Even his missed dunks send fans into a frenzy.
Smith and Curry also have some brief history. The dunk belowwas so good that it caused both Curry brothers — Seth and Steph — to react. Steph even ran up to the cameraman to see a replay.
More from DePaula:
Kris Stone, Under Armour’s pro basketball sports marketing director with a final say on which NBA players the brand signs, can vividly recall the first time he saw Dennis Smith Jr. in person. It was during the summer of 2015, as Smith was among a group of 20 elite point guards from around the country invited to Stephen Curry’s SC30 Select Camp.
“The first time that I saw Dennis Smith at camp was when Stephen ran out of the gym after he tried to dunk on somebody,” Stone said with a laugh. “Dennis got so high — his elbow was at the rim. It was unbelievable. That was my first time experiencing what Dennis can bring to the table in terms of explosiveness. The reaction that Stephen had was ridiculous. Stephen was coming off of an MVP season and an NBA championship, and here he is, watching a high school kid own the moment and respecting it.”
Other notable athletes sponsored by Under Armour include…
Tom Brady and Gisele Bundchen
Georges St. Pierre
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