CLEVELAND, Ohio — The Cleveland Cavaliers on Monday unveiled new Nike uniforms for the 2017-18 NBA season in white and wine colors and featuring the team’s updated branding along with the Goodyear Wingfoot logo and Nike Swoosh.
Two additional uniform styles will be unveiled in the coming months, the team said.
The Association edition (white) and the Icon edition (wine) released this week are inspired by both the history and future of the Cavaliers franchise, says Chief Marketing Officer Tracy Marek.
Introducing our new coat of armor – https://t.co/iuYLihcVwT #AllForOne pic.twitter.com/QjqpaYQmxb
— Cleveland Cavaliers (@cavs) August 7, 2017
“We had the incredible opportunity to collaborate with Nike on the design of the uniform and we found the perfect partner in Goodyear who shares our home-state pride and values of drive and determination,” Marek said in a press release.
The white Association edition uniforms read CAVS across the chest in wine with a gold outline. The front and back numbers and letters are also wine with gold trim. The shorts feature a wine waistband with CLE in the center.
The wine Icon edition uniforms say CLEVELAND across the chest in gold with a navy outline. The front and back numbers are navy with gold trim, while the letters and player’s name are gold with navy trim. The navy waistband reads CAVS in the center.
The team took steps to marry the uniform look to the franchise’s adopted motto “Defend The Land” along with the spirit of resilience in Cleveland. A gold accent trim outlines the collar and runs down the side and back shoulders of the jersey and onto the shorts, reminiscent of armor.
The uniform also features the Cavaliers DNA statement “All For One. One For All” stitched in two places. One along the bottom of the jersey above the Nike tag, and the other under the flaps on the front of the shorts.
Nike’s Swoosh logo is emblazoned on the right side of the jersey, while Goodyear’s Wingfoot logo appears on the left. The NBA logo appears above the player’s name on the back of the jersey along with a gold Larry O’Brien trophy square patch on the back center of the collar.
Each NBA team has a white Association edition uniform in their collection, while the Icon edition uniform will be the primary color uniform for each of the league’s 30 teams. NBA uniforms will no longer have a “home” or “road” color designation as teams will have the opportunity to choose the color they wear at home and opponents will select a contrasting color.
The uniforms include the Cavaliers updated logo collection, introduced earlier this summer as a way to simplify the look of the Cavs brand. The text mom each logo includes sharper, more aggressive looks inspired by the idea of a defender and the forward motion of the sword.