Chicago Bulls all-star Derrick Rose takes us into his youth basketball camp, and we meet his tight knit older brothers whose influence led Rose to his current NBA heights. Audiences even get to go along with Derrick and his brothers to their charity basketball camp aimed at teaching youngsters good values and judgement as well as how to shoot a jump shot.
Wilson isn’t like some of the other major athletic brands. They do not sponsor athletes who break the rules on and off their field of play. They make their products in the United States. And they are proud of their adherence to excellence and history of integrity.
Wilson More Win was designed to tell that story – because it is an admirable one. We tell Wilson’s story emphasizing brand pillars of excellence, class, and integrity, by featuring star athletes as well as hero factory line workers, And in doing so we set Wilson apart from their competitors without naming or slamming them
More Win shows that Wilson is a class act, as are their employees and endorsers. Across the board, Wilson More Win shines a spotlight on the company’s history of greatness and future of continued excellence. The series was produced in collaboration with creative agency Hanson Dodge.