The Bulls held a citywide competition to draft a new agency during the Pre-D Rose Superstar Era. We won a creative portion of the assignment with a radio campaign that celebrates the amazing athleticism of NBA studs by pitting the Bulls against the most surreal competitions we could imagine.
For the radio, we hired a play-by-play man Neil Funk to create our fantasy season with his signature raspy call and mixed in real game sound effects recorded courtside at the United Center. There’s something awfully sneaky and punky about Napoleon Bonaparte’s game. Did somebody say Isiah Thomas?