This spot was created to encourage fans to vote members of the Atlanta Hawks into the 2010 NBA All-Star game. The original sliding squares project was conceptualized by Graphic Designer, Jon Johnson for an earlier campaign and it was modified to serve the All-Star push purpose. This is one of a series of spots created for FS SOUTH and Sporstouth. This series of spots also ran on the jumbo-tron in Philips Arena until the final voting date.
Concept: Jon Johnson
Overall design and layout: Jon Johnson, Justin Reid
Written by: Justin Reid
Music/sound effects: Justin Reid