The overlap between hip-hop and basketball continues to increase over time. Just ask Quavo, whose rap trio, Migos is at the forefront of the modern era of rap. He says that the relationship between the two is natural and that since the very first days of the genre.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" Basketball is hip-hop Hip-hop is basketball, "says Quavo Sports Illustrated. "It's not possible for hip-hop to be around without basketball." Sports Illustrated. "There is no chance that hip-hop will be around without basketball."
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "woo: NBA Mock Draft 3.0 2019: Zion Williamson remains at the top"data-reactid =" 14 ">WOO: NBA Mock Draft 3.0 of 2019: Zion Williamson remains at the top
Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" The NBA is also aware of this, and has not only recognized the presence of hip-hop in his sport, but has been striving to adopt it.At today, it is unlikely that a promotion of the NBA is not underlined by the sound of a rap song in the background.In fact, Migos's hit single "Sauté" served as the Official Anthem of the All-Star NBA 2018 Weekend, where Quavo won the most valuable player honors at the All-Star Celebrity Game. "data-reactid =" 15 "> The NBA is also aware of this fact and has not only recognized the presence of hip-hop in its sport, but also Today, it is unlikely to see an NBA promotion that not underlined by the resounding bass of a rap song In fact, the Migos single "Stir Fry" served as the official anthem for the 2018 NBA All-Star Weekend, where Quavo won the player honors the most useful during the All-Star Celebrity Game.
<p class = "web-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In 2017, hip-hop has surpassed rock as the most popular music genre in the United States, according to Nielsen. As for Quavo, the impact of hip-hop on the NBA – and the general population – is not really a surprise. He stated that he "most certainly" was expecting Migos to have an impact as important as the group. (Migos's Albums Culture and Culture II "Data-reactid =" 16 "> In 2017, hip hop surpassed rock as the most popular genre of music in the United States, according to Nielsen. Until Quavo worries about the impact that hip-hop has had on the NBA – and the general population – is not a surprise, he says it's "most certainly" was waiting for Migos to have as much impact as the group. (Migos & albums Culture and Culture II each debuted at No. 1 of the US Billboard charts.)
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Today, NBA players are listening more often comment on new versions or recite verses Some players have recognized that many of the Gender messages are relative in their background and their education. Others react simply with rhythms or are attracted to the lifestyle. "Data-reactid =" 17 "> Today, NBA players are more likely to listen to rap, comment on new releases or recite worms, and some players have recognized that many Gender messages are relative in their background and their education. Others simply vibrate with rhythms or revolve around the lifestyle.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Quavo, a former high school quarterback, do not necessarily feel starstruck knowing that star athletes listen to his music. He says see LeBron listen to his songs It reminds him to have listened to rapper Gucci Mane in his locker room before the matches. "data-reactid =" 25 "> Quavo, a former high school quarterback, does not necessarily feel like starstruck knowing that star athletes are listening to his music – seeing LeBron listen to his songs reminds him to listen to rapper Gucci Mane in his dressing room before the games.
"We are the culture," he says. "They are looking for jewels, they are looking for clothes, they are watching us for sound and how to move, for whips, rides and what's new? And we watch them for highlights and dunks and we organize the championship games.
"It's the best of both worlds. They enthuse us on the television screen, we move them for the whip, for them to listen, to live, for the world. It's culture. "
In comparison with other sports, basketball allows players to express themselves better, ranging from wardrobe to gestures in play. This is particularly evident when you compare basketball to football directly. .
"[With football] you're already armed – you're already wearing a helmet, epaulettes, "says Quavo. "But basketball, you just have to express it. Throw the shirt off, throw that sleeve, balance the corset and you'll see it. It's more visual, so it really attracted and it was really like a magnet for basketball, hip-hop was. "
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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "This is the very principle of the identity that has recently inspired Quavo and his group members, Takeoff and Offset, are once again embarking on the world of sports. new Mountain Dew advertisement promotion of the "Do the DEW" campaign of the drink. Their new song "Position to Win" is reproduced in the background, while Quavo resonates over an ad featuring an NBA star. Joel EmbiidUFC fighter Holly Holm and riders Sean Malto and Mariah Duran. This spot celebrates the power to make and exceeds challenges and expectations. "Data-reactid =" 36 "> Quavo and its group members, Takeoff and Offset, have recently been inspired by Identity-to-Identity to Join the World of Sport with Migos in a new advertisement for Mountain Dew promoting the "Do the DEW" campaign, their new song "Position to Win", starring Quavo in an advertisement starring NBA star Joel Embiid Holly Holm, the UFC fighter, and the snowboarders, Sean Malto and Mariah Duran, celebrate the "power to do" and the challenges and expectations ahead.
"It's about doing what you say you're going to do," says Quavo. "Do what you say you are here to do. Do what you say you put on this earth to do. So, all I say, I will do it. "
Staying true to their identity has helped Migos members reach the top of the hip-hop world. The group regularly refers to its Atlanta roots, a pride that goes beyond words. For Quavo, his passion has made him one of the most prominent supporters of the sport in Atlanta.
While the Super Bowl LIII is scheduled to play Sunday at the Mercedes-Benz Atlanta, Quavo admits it's hard to know that the Falcons will have no chance to compete for the title. However, he believes that the recent victory of the Atlanta United MLS Cup may be the beginning of a "championship revival in Atlanta". When asked if there is a sport curse in Atlanta, he rejects this idea.
"I think Atlanta United just put an end to the spell," said Quavo. "They broke the spell. Thanks to real football!
Maybe it will not be long before the Hawks follow Atlanta United and take the NBA championship. Until then, Quavo will follow closely and continue to show appreciation for what the NBA is doing to recognize hip-hop culture.
"It's a blessing. The NBA has been doing this for a while, "he says. "I just feel like it's okay together. Basketball and hip-hop go hand in hand. "